OUR BEST IDEAS
FORHAIR AND SKIN – NOT WATERED DOWN
Solid research for solid care: our mission Solid
We have been developing water-free products for over 20 years.
Because water is one of the most precious things we have on this planet.
Especially in the cosmetics industry, water is often used unnecessarily or in far too large quantities. With disastrous consequences for the environment, because liquid cosmetics and care products create a gigantic flood of plastic waste.
That's why we decided in 2020 to devote our expertise to the production of solid cosmetics exclusively. This idea ultimately gave
rise to our Simply Solid brand: the perfect care for hair and skin, free from plastic, preservatives and unnecessarily added water.
Florian Zeilfelder, business graduate and founder of Simply Solid
“If there is an opportunity to improve the quality of a product and simultaneously save over 10 billion plastic bottles a year - then one should seize it. There's no easier opportunity to avoid plastic, added water and preservatives than with products that are used in the shower with water anyway.
All it takes is a little openness to change - and the courage to take the first step. We appreciate everyone who supports us in giving solid cosmetics more space in people's minds, on drugstore shelves and in bathrooms around the world.”
Markus Baumgärtner, chemist and founder of Simply Solid
“For me, solid cosmetics are a reduction to the essentials. The best possible use of the individual active ingredients in their immediate form. Impact and effect, instead of frills.
For me, this is the real innovation: We can incorporate
ingredients into our solids that are difficult or impossible to process in
liquid products. And all this in a super practical form and completely free of plastic - a product couldn't be more contemporary.”
Solid is the new liquid.
You've probably heard of solid care. And maybe you've even thought about trying it for yourself. Or maybe you simply haven't been convinced by any solid shampoo or shower gel you tried yet. But we promise you: you'll find exactly the care product that suits your needs and lifestyle.
ONE HUNDRED PERCENT CARE
Soap up under running water
Gently massage the soft foam into the hair
Rinse out hair and rinse off Solid thoroughly
Enjoy perfectly groomed hair
ZERO PERCENT SUPERFLUOUS
No plastic
No preservatives
No silicones
No added water
The best thing about leaving something out: when it benefits everyone.
We consistently avoid using plastic bottles because we don't add any unnecessary water to our products.
This saves weight during transportation and reduces CO₂ emissions. Without water, there is
also no need for preservatives, which would otherwise be necessary for liquid products to prevent germs.
What about microplastics? Of course, we don't use that in our solids either. Instead, many of our products are vegan and contain only high-quality, natural active ingredients that are truly good for you, your hair and your skin. Almond oil, aloe vera, olive oil or shea butter, for example. They provide exactly what your hair and skin need and what you may have been missing from solid cosmetics so far: intensive care, steady foam and soothing fragrances.
Sounds good? Feel free to take a closer look at our solids.
Solid reasons for better care
Free from water
Because using water in cosmetics is unnecessary, enabling us to save resources.
Free from plastic
Because a recycled cardboard box is all solid cosmetics need as packaging.
Free from preservatives
Because without added water, no germs can develop.
Free from microplastics and silicones
Because they're not good for you, your skin or the environment.
No soap
Because your skin's protective acid mantle is your most important piece of clothing.
Small environmental footprint
Because no unnecessary water is used and driven around.
Easy transportation
Because our water-free solids take up less space and are lighter than liquid cosmetics.
Many vegan options
Because most of our products are vegan and therefore less harmful to the climate and environment.
Soft in the hand
Because our solids make skincare feel better all round.