OUR BEST IDEAS
FOR HAIR AND SKIN - UNDILUTED
Solid research for solid care: our mission Solid
For over 20 years, we have been researching and developing waterless products.
Because water is one of the most precious resources we have on this planet.
Especially in the cosmetics industry, water is often used unnecessarily or in excessive amounts. With catastrophic consequences for the environment, as liquid cosmetic and personal care products result in a gigantic flood of plastic waste.
Our Mission-Solid: That's why in 2020 we decided to use our expertise for the production of exclusively solid cosmetics. From this idea, our brand Simply Solid was born: the perfect, solid care for hair and skin, free from plastic, preservatives, and unnecessarily added water.
Florian Zeilfelder, Graduate in Business Administration and Founder of Simply Solid
“If there's a way to improve a product's quality and save over 10 billion plastic bottles annually – then you should take it. Nowhere is it easier to forgo plastic, added water, and preservatives than with products that are used with water in the shower anyway.
All it takes is a little openness to change – and the courage to take the first step. We are delighted with everyone who supports us in giving solid cosmetics more space in people's minds, on drugstore shelves, and in the bathrooms of this world.”
Markus Baumgärtner, Certified Chemist and Founder of Simply Solid
"For me, solid cosmetics are about reducing things to the essentials. The best possible use of individual active ingredients, in their immediate form. Effectiveness and impact, instead of frills and fuss.
This is precisely where I see the true innovative power:
We can incorporate ingredients into our solids that are difficult or impossible to process in liquid products. And all of this in a super practical form and completely plastic-free –
a product couldn't be more contemporary."
Solid is the new liquid.
You've probably already heard of solid care products. And perhaps you've even thought about trying some yourself. But maybe no solid shampoo or shower gel has convinced you yet. We promise you: With us, you'll find exactly the care products that suit your needs and your lifestyle.
ONE HUNDRED PERCENT CARE
Lather under running water
Gently massage creamy lather into hair
Rinse out hair and solid shampoo
Enjoy perfectly nourished hair
ZERO PERCENT SUPERFLUOUS
No plastic
No preservatives
No silicones
No added water
The best thing about doing without: when everyone benefits more.
We consistently forgo plastic bottles because we don't add any unnecessary water.
This saves weight during transport and reduces CO₂ emissions. Without water, there's also no need for preservatives,
which would otherwise be necessary in liquid products to prevent germs.
Oh, and microplastics? Of course, those don't make it into our solids either. Many of our products are vegan and contain only high-quality, natural active ingredients that are truly good for you, your hair, and your skin. Almond oil, aloe vera, olive oil, or shea butter, for example. They deliver exactly what hair and skin need and what you might have missed in solid cosmetics until now: intensive care, rich lather, and soothing fragrances.
Sounds good? Then take a closer look at our solids.
Solid Arguments for Better Care
Water-free
Because water is unnecessary & we save resources that way.
Plastic-Free
Because for solid cosmetics, recyclable cardboard is sufficient.
Preservative-free
Because without added water, no germs can develop.
Free from microplastics and silicones
Because that's not good for you, your skin, or our environment.
No soap
Because your skin's acid mantle is your most important garment.
Small environmental footprint
Because no unnecessary water is consumed and transported around.
Easy transport
Because our anhydrous solids take up less space and are lighter than liquid cosmetics.
Lots of vegan options
Because most of our products are vegan and thus less harmful to the climate and environment.
Soft in the hand
Because care feels better all around with our Solids.