Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in protocol data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.

Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision of the EU Commission. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Person responsible/data protection officer
Please contact us if you wish. The person responsible for data processing is:
ideapro gmbh, Binnenhafenstr. 7, 68159 Mannheim Germany, +4962110756300, info@ideapro.de

You can reach our data protection officer directly at: mkirstein@ideapro.de

Customer’s initiative contact via email
If you initiate business contact with us by email, we will only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves to process and answer your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves the purpose of establishing contact.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to the legal requirements. The scope of data transmission is limited to a minimum.

Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision of the EU Commission. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Data collection when writing a comment or review
When you comment on/rate an article or post, we only collect your personal data (name, email address, comment text) to the extent you provide it. The processing serves the purpose of enabling a comment/rate and displaying comments/rates.

For the purpose of verifying your rating/comment, we also collect the following data: order number, customer number, invoice number, etc.

By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

When your comment/review is published, the name and email address you provided will be published.

In addition, when you submit a comment/review, your IP address is saved for the purpose of preventing misuse of the comment or review function and ensuring the security of our information technology systems. By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your IP address will then be deleted.

Use of the email address for sending newsletters
We use your email address, regardless of the contract processing, exclusively for our own advertising purposes to send newsletters, provided that you have expressly consented to this. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.

Using Klaviyo
We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; “Klaviyo”) to send the newsletter as part of order processing.
We pass on the information you provide when registering for the newsletter (email address, first and last name if applicable) to Klaviyo. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device, and the time. Usage profiles can be created from this data under a pseudonym. The data collected is not used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.
Your data is usually transferred to Klaviyo servers in the USA and stored there. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in a targeted, promotionally effective and user-friendly newsletter system. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
Further information on data protection at Klaviyo can be found at https://www.klaviyo.com/legal/privacy-notice and at https://www.klaviyo.com/legal/data-processing-agreement .

 Passing on the email address to shipping companies to inform them about the shipping status
We will pass on your email address to the transport company as part of the contract processing, provided that you have expressly agreed to this during the ordering process. The purpose of the transfer is to inform you about the shipping status by email. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent until the revocation.

Use of an external inventory management system
We use a merchandise management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
Shopify
transmitted.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6 (1) (b) GDPR.

Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. In order to integrate this payment service, PayPal must collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognized.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in offering a customer-oriented range of different payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Paragraph 1 Letter b of GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated data protection declaration at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .

Using PayPal Check-Out
We use the PayPal Check-Out payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, the data required for payment processing will be transmitted to PayPal in order to be able to fulfill the contract with you with the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.

Cookies may be stored here that enable your browser to be recognized. The data processing that takes place as a result is based on Art. 6 Paragraph 1 Letter f of GDPR due to our overriding legitimate interest in offering a customer-oriented range of different payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

Credit card via PayPal, direct debit via PayPal & “Pay later” via PayPal

For individual payment methods such as credit card via PayPal, direct debit via PayPal or “Pay later” via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. To do this, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values ​​(score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default if PayPal makes advance payments.
You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying PayPal for reasons arising from your particular situation. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.
Third party providers

When paying using a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. To carry out this payment method, the data may then be passed on by PayPal to the respective provider. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Local third-party providers can be, for example:

• Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
• giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)

Purchase on account via PayPal
When paying using the purchase on account payment method, the data required for payment processing is first sent to PayPal. To carry out this payment method, the data is then sent by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Ratepay may carry out a credit check on the basis of mathematical-statistical procedures (probability or score values) using credit agencies in accordance with the process already described above. The data processing serves the purpose of credit checks for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment default if Ratepay makes advance payments. Further information on data protection and which credit agencies use Ratpay can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/ . Further information on data processing when using PayPal can be found in the associated data protection declaration at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Using Amazon Payments
We use the payment service Amazon Payments from Amazon Payments Europe sca (38 avenue John F. Kennedy, L-1855 Luxembourg; “Amazon Payments”) on our website.
The data processing serves the purpose of being able to offer you payment via the Amazon Payments payment service.
To integrate this payment service, Amazon Payments must collect, save and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognized.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in offering a customer-oriented range of different payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using “Amazon Payments”, the data required for payment processing will be transmitted to Amazon Payments in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Further information on data processing when using the Amazon Payments payment service can be found in the associated data protection declaration at: https://pay.amazon.com/de/help/201212490

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is visited again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all of the functions of this website to their full extent.

The links below will tell you how to manage (including deactivate) cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=en
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our service more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after you change pages.

The use of cookies or similar technologies is based on Section 25 Paragraph 2 TDDDG. The processing of your personal data is based on Art. 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.

Use of Consent Manager
We use the consent management tool Consentmanager from Consentmanager AB (Håltegelvägen 1b, 72348 Västerås, Sweden; "Consentmanager") on our website.
The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right to withdraw consent you have already given.
The purpose of data processing is to obtain and document the necessary consents for data processing and thus to comply with legal obligations.
Cookies can be used for this purpose. The following information, among others, can be collected and transmitted to Consent Manager: date and time of the page visit, information about the browser you use and the device you use, anonymized IP address, opt-in and opt-out data. This data will not be passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
Further information on data protection at Consentmanager can be found at: https://www.consentmanager.net/privacy.php

Use of Cookiebot
We use the consent management tool Cookiebot from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (“Cookiebot”) on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right to withdraw consent for consents already given. The data processing serves the purpose of obtaining and documenting the necessary consents to data processing and thus complying with legal obligations.
Cookies can be used for this purpose. The following information, among others, can be collected and sent to Cookiebot: anonymized IP address, date and time of consent, URL from which the consent was sent, anonymous, random, encrypted key, consent status. This data will not be passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
Further information on data protection at Cookiebot can be found at: https://www.cookiebot.com/de/privacy-policy/

Use of Google Analytics 4

We use the Google Analytics web analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland;
"Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. To this
end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website,
compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about
the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website),
location data, purchase activity. Your data may be linked by Google to other data, such as your search history, your personal accounts, your
usage data from other devices, and any other data Google may have about you.
Your IP address will first be truncated by us on our own servers. Google thus only receives pseudonymised data.
Google uses technologies such as cookies, web storage in the browser and tracking pixels that enable an analysis of your use of the
website. The use of cookies or similar technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TDDDG in conjunction with.
Art. 6 para. 1 lit. a DSGVO.
The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You may revoke your
consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. For the
USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in
accordance with the TADPF and has thus undertaken to comply with European data protection principles.
Both Google and US government agencies have access to your data.
For more information on terms of use and data protection, please visit https://policies.google.com/technologies/partnersites and https://policies.google.com/privacy?hl=de&gl=de.

Use of Microsoft Clarity
We use the “Microsoft Clarity” analysis tool from Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; “Microsoft”) on our website.
County Business Park, Leopardstown, Dublin 18, Ireland; “Microsoft”). Microsoft is a company affiliated with Microsoft Corporation (One Microsoft Way, Redmond, Washington 98052, USA) affiliated company.
The purpose of data processing is to design, optimize and analyze our website in line with requirements. The tool is used to randomly record the movements of page visitors on the website. This creates a log of mouse movements, scrolling behavior scrolling behavior, length of stay and clicks on the website (so-called heatmap). Cookies or similar technologies are used for this purpose. The following information may be collected:
IP address, time of access, click path, information about the device you are using (device type, screen size and resolution, unique device identifier, operating system), information about the browser you are using (browser type and browser version), location data, preferred language for displaying the website, subpages visited, length of visit, content viewed, requested website or file. These data are used to create user profiles under a pseudonym. The data is not used to personally identify the visitor to the website personally and are not merged with the personal data of the bearer of the pseudonym. Microsoft is contractually prohibited from selling the collected data to other third parties. Your data may be transferred to the USA. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself in accordance with the TADPF and has thus undertaken to comply with European to comply with European data protection principles. The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m.
Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit.
a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
processing carried out until revocation is affected.
You can find detailed information on the cookies used and their function at https://learn.microsoft.com/en-us/clarity/setupand-installation/cookie-list. Information on the storage duration of the information collected can be found at https://learn.microsoft.com/enus/clarity/setup-and-installation/data-retention. Further information on data protection when using Microsoft Clarity can be found at
https://learn.microsoft.com/en-us/clarity/faq#privacy, https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data and
https://clarity.microsoft.com/terms. General information on data protection at Microsoft can be found at https://privacy.microsoft.com/dede/privacystatement.

Use of Meta Pixel
We use Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our
website.
Meta and we are jointly responsible for the collection of your data and the transfer of this data to Meta when the service is integrated. The
basis for this is an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are
defined. The agreement is available at https://de-de.facebook.com/legal/terms/businesstools. According to this agreement, we are responsible
in particular for the fulfilment of the information obligations in accordance with Arts 13 and 14 GDPR, for compliance with the security
requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for compliance with the
obligations in accordance with Arts 33 and 34 GDPR, insofar as a violation of the protection of personal data affects our obligations under the
agreement on joint processing. Meta is responsible for enabling the rights of the data subject in accordance with Arts 15-20 GDPR, for
complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations of
Arts 33 and 34 GDPR, insofar as a breach of personal data protection concerns Meta's obligations under the joint processing agreement.
The application serves to address the visitor to the website with interest-related advertising on the social networks Facebook and Instagram. We have implemented Meta’s remarketing tag on our website for this purpose. This tag sets up a direct connection to Meta’s servers when
you visit our website. This informs the Meta server which of our web pages you have visited. Meta assigns this information to your personal
Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will then be shown personalised,
interest-related ads.
The application also serves the purpose of creating conversion statistics. This allows us to find out the total number of users who have clicked
our adverts and were forwarded to a page equipped with a conversion tracking tag as well as what actions are taken after being redirected to
this website. However, they do not receive any information which could be used to personally identify users.
Your data may be transmitted to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy
Framework (TADPF). Meta has certified itself in accordance with the TADPF and has thus undertaken to comply with European data
protection principles.
The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your
consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
For this purpose, you can deactivate the remarketing function “Custom Audiences”. You can find more detailed information on Meta’s
collection and use of data and your associated rights and options for protecting your privacy in Meta’s privacy policy:
https://www.facebook.com/about/privacy/.

Use of Google Ads conversion tracking
Our website uses the online marketing program "Google Ads", including conversion tracking (evaluation of user actions). Google conversion
tracking is a service operated by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity, do
not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the cookie has
not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google Ads
customer receives a different cookie. It is therefore not possible to track cookies relating to the websites of Ads customers.
The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total
number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do
not receive any information with which could be used to personally identify users.
Your data may be transmitted to Google LLC servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the
Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has thus undertaken to
comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TDDDG in conjunction with
Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You
can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/privacy/

Use of Google AdSense
Our website uses the AdSense function by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
The data processing serves the purpose of renting out advertising space on the website and using these to address visitors to the website with
targeted, interest-related advertising.
This function displays personalised, interest-related adverts from the Google display network to visitors to the website. Google Analytics uses
cookies, which make it possible to analyse your use of the website.
The information generated by the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored
there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has
certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles.
Google may also transmit this data to third parties if this is required by law or the third party is processing the data on behalf of Google. On no
account will Google associate your IP address with other Google data.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TDDDG in conjunction with
Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You
can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/technologies/ads/ and
https://www.google.de/policies/privacy/
Use of the remarketing or "similar target groups" function by Google Inc.
Our website uses the remarketing or "similar target groups" function by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4,
Ireland; "Google").
This application serves to analyse visitor behaviour and visitor interests.
Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of
website visits as well as anonymised data on the use of the website. The personal data of website visitors is not saved. If you then visit
another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and
information interest into account.
Your data may be transmitted to Google LLC servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the
Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has thus undertaken to
comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TDDDG in conjunction with
Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You
can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on Google remarketing as well as the associated data privacy policy at:
https://www.google.com/privacy/ads/

Use of the Google Tag Manager
Our website uses the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google"). This application manages JavaScript tags and HTML tags which are used in particular to implement tracking and analysis tools. The data processing serves to facilitate the needs-based design and optimisation of our website. The Google Tag Manager itself neither stores cookies nor processes personal data. It does, however, enable the triggering of further tags which may collect and process personal data. You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/intl/de/tagmanager/use-policy.html (https://www.google.com/intl/de/tagmanager/use-policy.html)
Use of GoogleMaps
Our website uses the function for embedding Google Maps by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google")
This feature visually represents geographical information and interactive maps. Google also collects, processes and uses data on visitors to the website when they call up pages with embedded Google maps.
Your data may also be transmitted to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. Further information on the data collected and used by Google, your rights and privacy can be found in Google's privacy policy at https://www.google.com/privacypolicy.html (https://www.google.com/privacypolicy.html). You also have the option of changing your settings in the data protection centre, allowing

Use of Google Maps
We use the function for embedding Google Maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google") on our website. This function enables the visual representation of geographical information and interactive maps. When you visit pages that contain Google Maps, Google also collects, processes and uses data from visitors to the website. Your data may also be transmitted to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can find more information about the collection and use of data by Google in Google's privacy policy at https://www.google.com/privacypolicy.html . There you also have the option of changing your settings in the data protection center so that you can manage and protect the data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The "Extended data protection mode" option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can find more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube's privacy policy at https://www.youtube.com/t/privacy .

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of uniform display of fonts on our website. In order to load the fonts, a connection to Google servers is established when the page is accessed. Cookies may be used for this purpose. Among other things, your IP address and information about the browser you use are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq .

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular those under tax and commercial law, and then deleted after the deadline has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR and to processing for direct marketing purposes.

Right to complain to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
Koenigstrasse 10 a
70173 Stuttgart
Phone: +49 711 6155410
Fax: +49 711 61554115
Email: poststelle@lfdi.bwl.de

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data concerned will be stopped unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

last update: 29.11.2023